Whether you're running a rock band or a rap group, the rules are always the same. You have to get signed if you want to make it into the big time. Until you hit the worldwide spotlight, you're going to find yourself just scraping by.
If you want to get the attention of the record labels, there are some things you and your band will have to do. This article goes over a few of the more often overlooked tactics.
The first step to getting signed is getting a fan base. Obviously, record labels are prone to think that if your group can draw a crowd on the local level, you're likely to be able to draw a bigger crowd on the national level.
Learn to think about the business side of the music business. A record label is looking for one thing: profitability. And if you can show that you already have a built-in audience, they label executives are way more likely to see the potential for your group.
You may well wonder, how do you build a fan base? Well, it is like anything in life worth doing. It takes work and fortitude. The "If you build it, they will come" mentality will not help you here. You actually have to do some planning and strategizing to get your music before fans.
Facebook, MySpace and Twitter are the big three places to get your music heard by potential fans. This is where you need to focus your energies.
Social media sites are an excellent way to let people know about your group and what you are up to. Learn the three major networks and use them frequently. Anytime you have anything moderately interesting to say, let your fans know. Put out a blast when you are about to have a show. Then recap afterward. Especially alert folks when you are writing or recording new songs.
This is just the bare bones. There are literally hundreds of creative opportunities, whether you play at a local festival or get your music heard in a commercial. Try everything and you will get to the big time.
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