Keeping Sane in the Game - Don't Loose Your Mind in the Music Business!

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Why can't I get a record deal?
Why is no one buying my music?
Why can't I get and bookings?
Why can't I write a hit?
Why, why, why?

It can be very frustrating and depressing for artists in the music game, you dedicate your life to your goal of music business success and forsake everything else but are you being repaid for your commitment? NO!

No matter what you do your efforts seem to fall on deaf ears, or you even get positive, honest sounding responses by potential collaborators (creative and business) but no action. This is the story of pretty much everyone in the business, you are not alone.

Even some of the most successful acts in the world have had experience of many years of rejection, false promises and the most frustrating of all being ignored. For me being ignored is the most demoralising, depressing of all reactions to my efforts, but throughout my years of trying to obtain attention I have learnt that you simply have to make more noise. The truth is if you send your work or try to obtain a response of some kind, unless you have a truly unremarkable or bad product someone will respond, the key is numbers, to be more precise intelligent numbers. Find out if you are sending your stuff to people who actually want your stuff, then find more of those people to send your stuff to!

I Deserve this!

The thing I believe contributes the most to artist frustrations and unstable state of mind is having the wrong attitude. If you go in to this industry thinking that because of your immense talent you deserve to be famous or successful, you are on the way to a very unhappy existence. You get what you deserve in this industry, even if you put hours, days, months, years if you are not doing the right things you will not get the right results and it is your responsibility to find out what the right things are, no one else.

Treat every success as a blessing or a gift, don't attach "I deserve this" to it and celebrate each success even the small ones. Find a non musical outside interest that breaks up your quest for stardom or success so you don't get cabin fever, spend time with friends and family don't sacrifice the life you have for the one you have not achieved.

Most of all in your career journey you must learn as you go, if your responses are less than satisfactory, find out why, fix and re engage. Everything is a cycle even when you achieve success you have a hit, find out what made it a hit and see if you can improve it and repeat.

Attention is not deserved it is given so appreciate it when you receive it.

P.S.

Make sure you are making your project as desirable as possible!

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The Music Industry - Spinning a New Business Model

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The Internet has impacted all of the arts, but no sector has been hit quite as hard as the music industry. With CD sales fading and radio play shrinking, recording artists are finding less opportunities to get their music heard. To survive, many musicians are becoming brands in the service of brands. The industry is in such a free fall that advertising avenues are filling the shoes that music labels once did. During most of rock's history melding music in the service of a product was anathema. But this is a very different world; in the past musicians and record labels could make a good living off of selling records and CDs. An artist didn't have to sell his or her music to an advertiser or TV show to turn a profit. But with the advent of Napster and subsequent sites, the days of platinum and double platinum record sales are quickly fading.

Now most bands make their money off of touring, merchandising and yes, melding their music with products. Lady GaGa's Bad Romance is a product placement wet dream come true. The video is filled with brands galore. But she's not the only one going down that road; everyone from Iggy Pop to Velvet Revolver to Depeche Mode has cut deals with products and brands. Although Steve Jobs helped to put some life back into music with iTunes as a way to generate revenue, it's a far cry from where things stood in the '60s, '70s, or '80s. As the industry shifts, artists have to rethink their approach and their career paths.

The downside is that labels are no longer there with the famed A&R reps grabbing bands off the streets and turning them into stars (not that it was ever that common an occurrence to begin with). The upside is that there is now more of a level playing field. Via the same Internet that broke the old music model, singers, bands and musicians are discovering new models and approaches. The traditional opportunities of the record label's star building machine aren't as great as they were when Cream, the Stones, Madonna or the Chile Peppers initially made their marks. The music world is shifting, but as one door closes others open. To those artists who are willing to embrace change, new and exciting avenues and business models are appearing. Via the net, more artists have an opportunity to get known and develop a career. But, it has become more of a do- it-yourself world. Musicians who learn social media, blogging, and traditional PR will continue to build a buzz, establish a presence and create a fan base. Those artists who embrace change will still find ways to succeed, make an impact and build lasting careers.

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